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1 advertising car
1) Экономика: вагон с рекламой2) Автомобильный термин: автомобиль с кузовом-рекламой -
2 advertising car
English-russian dctionary of contemporary Economics > advertising car
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3 advertising car
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4 Advertising car
سيارة دعاية وإعلان -
5 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
6 car
автомобиль; легковой автомобиль; тележка; повозка; вагон; вагонетка; электрокар- break new car- car body- car-care centre - car-carrier - car control for disabled drivers - car covers - car dealer - car door - car driver - car drives in first- second- car dumper - car elevator - car embodying chassis and body shell in one unit - car fleet - car for sale - car for the owner-driver - car lift - car lifting jack - CAR of the Year - car operation - car ownership - car park - car polish - car population - car post - car repair shop - car road test - car taken at random from assembly line - car washer - car washers - car washing plant - car wired for radio - car with four independent wheels - car with rigid axles - drive the car in first - keep a car propely tuned up - lay up a car for winter - let a car free-wheel - overtyre a car - put a car on the road - new car on the road - start a car in gear - style a car - the car has good or poor wind shape - the car has good or air shape - the car has km on it - the so many km on it - the car nose-dives - the car oversteers - the car understeers - undertyre a car - winterize a car - ambulance car- baby car- base car- battery car - box car - cab-forward car - type car - cab-over-engine car - cattle car - chain-driven car - charging car - cistern car - city car - closed car - combat car - command car - commercial car - commuter car - compact car - competition car - convertible car - soft-top car - course car - crane car - cross-country car - custom-built car - cycle-car - demonstration car - diesel car - diesel-motor car - door-type car - dream car - drop-bottom car - drop-frame car - dummy car - dump car - economy car - electric car - electric motor car - emergency car - enclosed car - estate car - exhibition car - experimental car - express freight car - express goods motor car - family car - five-seater car - flag car - flat car - four-light car - freight car - front-drive car - front-wheel-drive car - front wheel drive car - full-size car - funeral car - gas-electric car - gasoline tank car - goods car - half-track car - half-track armoured car - hardtop car - high-performance car - high-priced car - high-speed car - hire car - Humberette scout car - Hummer armoured car - hybrid car - imported car - independently sprung car - isothermal liquefied gas tank car - jet-powered car - ladle car - large car - large-capacity car - left-hand drive car - light car - limit-production car - limited-edition car - line axle car - little-used car - low-price car - low-sided car - luxury car - mass-produced car - medium car - medium-powered car - mid-engined car - midjet car - mine car - mini-car - motor car - motor water car - nitrocellulose paint for car bodies - non-tipping car - oil tank car - open car - oversteering car - package car - partially loaded car - passenger car - patrol car - people's car - performance car - permanent open car - peraonal car - petroleum car - plastics-bodied car - pleasure car - police car - pony car - popular car - postal car - premium car - present-day car - private car - production car - prototype car - race car - racing car - racing-sport car - radio car - rail car - railway car loader - railway motor car - rarity car - rear-drive car - rear-engined car - rear-steering car - reconnaissance car - record car - renewed car - rental car - repair car - right-hand car - road car - road-tank car - road-test car - rotary car dumper - scout car - second-hand car - sedan car - self-discharge car - semienclosed car - seven-seater car - shop car - short-chassis car - show car - side car - sightseeing car - slag car - sledge car - small medium car - solar car - speed car - sport-racing car - sports car - sprint car - stake car - standard car - station car - steam car - stock car - street car - street watering car - motoring car - stretched car - supercharged car - supervisor's car - tank-car - taximeter car - test car - thoroughbred car - tonnage of a car dumper - touring car - tow-car - town car - trail car - trailer car - trailing car - traveller's car - tripping car - trouble car - two-seater car - unattended car - understeering car - unitary-construction car - unit-construction car - used car - utility car - vehicle car - vintage car - volume car -
7 car
n1) автомобиль
- advertising car
- baggage car
- ballast car
- business car
- consolidated car
- demonstration car
- empty car
- flat car
- ferry car
- freight car
- gondola car
- goods car
- gravel car
- green car
- groupage freight car
- large capacity car
- leased car
- light railway car
- mail car
- merchandise car
- passenger car
- platform car
- postal car
- railroad car
- railway car
- railway service car
- refrigerator car
- repair car
- saloon car
- scale car
- self-clearing car
- self-propelled car
- side-dump car
- sleeping car
- stock car
- street car
- tank car
- through car
- tipping car
- trailer car
- trap car
- underloaded car
- load a car
- offload a car
- unload a car -
8 advertising
реклама; рекламирование- advertising message - advertising panel - advertising slogan - advertising space -
9 car card
рекл. внутрисалонный рекламный планшет* (планшет, на котором размещается реклама, размещаемая в салоне транспортного средства; напр., доска под стеклом в метро для наклеивания на нее рекламы)Syn:inside transit advertisement, transit advertisement, babby billboard, inside-of-vehicle, inside advertisement 1)See:* * *плакат, размещенный в средствах общественного транспорта (внутри и снаружи), а также на вокзалах и в остановочных павильонах -
10 car-card advertising
рекл., марк. внутрисалонная транспортная реклама ( реклама в виде плакатов и баннеров в общественном транспорте)See: -
11 car-card advertising
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12 transit advertising
рекл. транзитная реклама, реклама на транспорте (разновидность рекламы, достигающей людей, которые пользуются общественным транспортом; различают три вида такой рекламы: внутрисалонные рекламные планшеты; наружные рекламные планшеты (на задней, передней и боковой сторонах транспортных средств); плакаты на станциях, остановках общественного транспорта)Syn:See: -
13 leaflet
noun[Hand]zettel, der; (with instructions) Gebrauchsanweisung, die; (advertising) Reklamezettel, der; (political) Flugblatt, das* * *[-lit]noun (a small, printed sheet containing information etc.) das Flugblatt* * *leaf·let[ˈli:flət]I. n (for advertising) Prospekt m o ÖSTERR a. nt; (for instructions) Merkblatt nt; (for political use) Flugblatt nt; (brochure) Broschüre fadvertising \leaflet Werbezettel mII. vi (in street) auf der Straße Prospekte/Flugblätter/Broschüren verteilen; (by mail) per Post Werbematerial/Broschüren verschickenIII. vt<- t->▪ to \leaflet somewhere irgendwo Handzettel verteilen; (by mail) Handzettel irgendwohin verschicken; (for advertising) irgendwo Werbematerial verteilen; (for political use) irgendwo Flugblätter verteilen; (for instruction) irgendwo Merkblätter verteilento \leaflet potential customers potenziellen Kunden eine Werbesendung zukommen lassento \leaflet a car an einem Auto einen Werbezettel anbringen* * *['liːflət]1. n1) Prospekt m; (= single page) Handzettel m, Reklamezettel m; (with instructions) Merkblatt nt; (= handout) Flugblatt nt; (= brochure for information) Broschüre f, Informationsblatt nt2) (= young leaf) Blättchen nt2. vtarea Flugblätter verteilen in (+dat); (COMM) Werbematerial verteilen in (+dat)* * *leaflet [ˈliːflıt]A s1. BOT Blättchen n2. a) Flugblatt n, Hand-, Reklamezettel mb) Merkblatt nc) Prospekt m* * *noun[Hand]zettel, der; (with instructions) Gebrauchsanweisung, die; (advertising) Reklamezettel, der; (political) Flugblatt, das* * *n.Blättchen n.Broschüre f.Faltblatt n.Flugblatt n.Merkblatt n.Prospekt -e n.Werbeprospekt n. -
14 account
∎ to pay a sum on account payer une somme en acompte;∎ we bought the car on account nous avons acheté la voiture à crédit;∎ payment on account paiement à compte ou à crédit;∎ I paid £100 on account j'ai versé un acompte de 100 livresaccount payable compte créditeur, dette f fournisseur;accounts payable dettes f pl passives ou fournisseurs;accounts payable ledger livre m des créanciers;account receivable compte client ou débiteur;accounts receivable dettes actives, créances f pl (clients);accounts receivable ledger livre des débiteurs;account tendered relevé m remis;to have an account with John Lewis avoir un compte chez John Lewis, être en compte avec John Lewis;∎ to buy sth on account acheter qch à crédit;∎ to settle an account régler un compte;∎ to set up an account with sb s'abonner auprès de qn;∎ put it on or charge it to my account inscrivez-le ou mettez-le à mon compte;∎ cash or account? vous payez ou réglez comptant ou est-ce que vous avez un compte chez nous?account card fiche f de facture;account credit avoir m de compte∎ to keep the accounts tenir les livres ou les écritures ou la comptabilité;∎ to enter sth in the accounts comptabiliser qchaccount book livre m de comptes, registre m de comptabilité;accounts card fiche f de compte;accounts clerk employé(e) m, f aux écritures;accounts department (service m de la) comptabilité;COMPUTING accounts package logiciel m de comptabilité;COMPUTING accounts software logiciel de comptabilité∎ to open an account (se faire) ouvrir un compte;∎ to close an account fermer un compte;∎ to pay money into one's account verser de l'argent sur son compte;∎ to pay sb's salary directly into his/her account verser le salaire de qn par virement direct sur son compte;∎ to overdraw an account mettre un compte à découvertaccount charges frais m pl de tenue de compte;account fee commission f de compte;account handling fee commission de tenue de compte;account holder titulaire m f d'un compte;account manager chargé(e) m, f de compte;account number numéro m de compte;account statement relevé m ou état m ou bordereau m de compte(e) (in advertising, marketing, PR) budget m, compte-client m, client(e) m, f;∎ we lost the Guinness account nous avons perdu le budget Guinnessaccount director directeur(trice) m, f des comptes-clients;account executive (in advertising, marketing) responsable m f de budget, chargé(e) m, f de budget; (in PR) relationniste-conseil m f;account handler (in advertising, marketing) responsable de budget, chargé(e) de budget; (in PR) relationniste-conseil;account manager (in advertising, marketing) responsable de budget, chargé(e) de budget; (in PR) relationniste-conseil∎ the account la liquidation (mensuelle)account day (jour m de) règlement m, jour de la liquidation;American account executive agent m de change(h) to set up in business on one's own account s'installer à son compte, se mettre à son compte∎ to account for sth comptabiliser qch, justifier qch;∎ the strong pound accounts for the drop in exports la solidité de la livre explique la baisse des exportations∎ wine accounts for five percent of all exports le vin représente cinq pour cent des exportations totales -
15 account
account [ə'kaʊnt]1 noun∎ to give an account of sth faire le récit de qch;∎ her account differs from her husband's sa version diffère de celle de son mari, son récit diffère de celui de son mari;∎ an interesting account of his travels un récit intéressant de ses voyages;∎ his latest book contains an amusing account of how he learned to drive son dernier livre relate de façon amusante la manière dont il a appris à conduire;∎ he gave his account of the accident il a donné sa version de l'accident;∎ by his own account he had had too much to drink à l'en croire, il avait trop bu(b) (explanation) compte rendu m, explication f;∎ to bring or to call sb to account (for sth) demander des comptes à qn (de qch);∎ to be brought to account devoir rendre des comptes;∎ you will be held to account for all damages il vous faudra rendre des comptes pour tous les dommages causés(c) (consideration) importance f, valeur f;∎ a town of little account une ville de peu d'importance ou insignifiante;∎ what you think is of no account to me ce que vous pensez ne m'inté-resse pas;∎ to take sth into account, to take account of sth tenir compte de qch, prendre qch en compte;∎ he took little account of her feelings il ne tenait pas compte ou faisait peu de cas de ses sentiments;∎ taking everything into account tout bien calculé;∎ does this estimate take all the costs into account? est-ce que cette estimation prend en compte toutes ces dépenses?;∎ the rising cost of living must also be taken into account il faut aussi prendre en compte l'augmentation du coût de la vie(d) (advantage, profit) profit m;∎ to put or to turn one's skills to good account tirer parti de ses compétences;∎ to turn sth to account tirer parti ou avantage de qch, mettre qch à profit∎ to set up in business on one's own account s'établir à son compte;∎ I started working on my own account j'ai commencé à travailler à mon compte(f) (rendition) interprétation f, version f;∎ the pianist gave a sensitive account of the con-certo le pianiste a donné du concerto une interprétation d'une grande sensibilité;∎ to give a good account of oneself bien se débrouiller;∎ she gave a good account of herself in the interview elle a réussi à bien se définir au cours de cette entrevue∎ to close/to open an account fermer/ouvrir un compte;∎ we have an account at the garage nous avons un compte chez le garagiste;∎ put it on or charge it to my account mettez cela sur mon compte;∎ I'd like to settle my account je voudrais régler ma note;∎ cash or account? vous payez ou réglez comptant ou est-ce que vous avez un compte chez nous?;∎ figurative to settle or to square accounts with sb régler ses comptes avec qn;∎ to account rendered suivant compte remis∎ to open/close an account ouvrir/fermer un compte;∎ to pay money into one's account verser de l'argent sur son compte;∎ to pay sb's salary directly into his/her account verser le salaire de qn par virement direct sur son compte;∎ to overdraw an account mettre un compte à découvert∎ as per or to account rendered (on statement) suivant compte ou relevé remis∎ one of our major accounts un de nos plus gros clients;∎ the agency secured the Brook account l'agence s'est assuré le budget Brook∎ to set up an account with sb s'abonner auprès de qn∎ the Account la liquidationformal (consider) estimer, considérer;∎ she accounts herself my friend elle se considère mon amie;∎ to account sb guilty tenir qn pour coupableAccountancy (of company) comptabilité f;∎ to keep the accounts tenir les livres ou les écritures ou la comptabilité;∎ to enter sth in the accounts comptabiliser qch;∎ who does your accounts? qui est-ce qui fait votre comptabilité?au dire de tout le monde, d'après ce que tout le monde dit∎ we bought the car on account nous avons acheté la voiture à crédit;∎ payment on account paiement m à compte ou à crédit;∎ I paid £100 on account j'ai versé un acompte de 100 livresen raison de; (in negative contexts) à cause de;∎ on account of the weather à cause du temps;∎ don't leave on account of me or on my account ne partez pas à cause de moi;∎ I did it on your account (to help you) je l'ai fait pour vous;∎ I did it on account of you (reproaching) je l'ai fait à cause de vous;∎ we didn't go on account of there being a storm nous n'y sommes pas allés à cause de la tempêteen aucun cas, sous aucun prétexte;∎ on no account do I want to talk to her je ne veux lui parler en aucun cas ou sous aucun prétexteAccountancy account book livre m de comptes, registre m de comptabilité;account card Finance (record of charges) fiche f de compte ou de facture; Commerce (for use in department store) carte-clients f;account charges frais mpl de tenue de compte;accounts clerk employé(e) m,f aux écritures;account credit avoir m de compte;Stock Exchange account day (jour m de) liquidation, (jour de) règlement m;accounts department (service m de la) comptabilité f;Commerce & Marketing account director (in advertising, marketing, PR) directeur(trice) m,f des comptes-clients;American account executive agent m de change;account fee commission f de compte;Commerce & Marketing account handler (in advertising, marketing, PR) responsable mf des comptes-clients;account handling fee commission f de tenue de compte;account holder titulaire mf;account manager Banking & Finance chargé(e) m,f de compte; Commerce & Marketing (in advertising, marketing, PR) responsable mf de budget;account number numéro m de compte;Accountancy account payable compte m créditeur, dette f fournisseur;Accountancy accounts payable dettes fpl passives, dettes fpl fournisseurs;Accountancy accounts payable ledger livre m des créanciers;Accountancy account receivable compte m client, compte m débiteur;Accountancy accounts receivable dettes fpl actives, créances fpl (clients);Accountancy accounts receivable ledger livre m des débiteurs;Accountancy accounts receivable turnover taux m de rotation des comptes clients;Computing accounts software logiciel m de comptabilité;account statement relevé m ou état m ou bordereau m de compte∎ that accounts for his interest in baseball voilà qui explique son intérêt pour le baseball;∎ there's no accounting for his recent odd behaviour il n'y a aucune explication à son comportement bizarre des derniers temps;∎ there's no accounting for taste les goûts et les couleurs, ça ne se discute pas(b) (answer for) rendre compte de;∎ he has to account for every penny he spends il doit rendre compte de chaque franc qu'il dépense;∎ all the children are accounted for aucun des enfants n'a été oublié;∎ two hostages have not yet been accounted for deux otages n'ont toujours pas été retrouvés(c) (represent) représenter;∎ wine accounts for 5 percent of all exports le vin représente 5 pour cent des exportations totales;∎ the North Sea accounts for a large proportion of our petroleum la mer du Nord produit une grande partie de notre pétrole -
16 splash
[splæʃ] 1. verb1) (to make wet with drops of liquid, mud etc, especially suddenly and accidentally: A passing car splashed my coat (with water).) oversprøjte2) (to (cause to) fly about in drops: Water splashed everywhere.) plaske3) (to fall or move with splashes: The children were splashing in the sea.) plaske4) (to display etc in a place, manner etc that will be noticed: Posters advertising the concert were splashed all over the wall.) slå op2. noun1) (a scattering of drops of liquid or the noise made by this: He fell in with a loud splash.) plask2) (a mark made by splashing: There was a splash of mud on her dress.) stænk3) (a bright patch: a splash of colour.) stænk* * *[splæʃ] 1. verb1) (to make wet with drops of liquid, mud etc, especially suddenly and accidentally: A passing car splashed my coat (with water).) oversprøjte2) (to (cause to) fly about in drops: Water splashed everywhere.) plaske3) (to fall or move with splashes: The children were splashing in the sea.) plaske4) (to display etc in a place, manner etc that will be noticed: Posters advertising the concert were splashed all over the wall.) slå op2. noun1) (a scattering of drops of liquid or the noise made by this: He fell in with a loud splash.) plask2) (a mark made by splashing: There was a splash of mud on her dress.) stænk3) (a bright patch: a splash of colour.) stænk -
17 trailer
1) (a vehicle pulled behind a motor car: We carry our luggage in a trailer.) anhænger; trailer2) ((American) a caravan.) campingvogn3) (a short film advertising a complete film.) forfilm; trailer* * *1) (a vehicle pulled behind a motor car: We carry our luggage in a trailer.) anhænger; trailer2) ((American) a caravan.) campingvogn3) (a short film advertising a complete film.) forfilm; trailer -
18 press
I 1. [pres]1)the press the Press + verbo sing. o pl. la stampa; in the press sui giornali; to get a good, bad press — fig. avere buona, cattiva stampa
2) (anche printing press) stampa f.3) (publishing house) casa f. editrice; (print works) tipografia f., stamperia f.4) (device for flattening) pressa f.5) (act of pushing) pressione f.to give sth. a press — esercitare una pressione su, schiacciare qcs
6) (with iron) stiratura f.to give sth. a press — dare una stirata o schiacciata a qcs
7) (crowd) pigia pigia m.2.modificatore [acclaim, criticism] della stampa; [ freedom] di stampa; [photo, photographer] per la stampa; [announcement, advertising] tramite la stampaII 1. [pres]to press sth. in — fare entrare o inserire qcs. premendo
to press sth. into — conficcare qcs. in [clay, ground]
to press sth. into sb.'s hand — mettere qcs. nella mano di qcn
2) (apply)to press one's nose against sth. — schiacciare il naso contro qcs.
to press sb. to one — stringere qcn. a sé
to press sb. to do — spingere qcn. a fare
to press sb. into doing — esortare qcn. a fare
2.when pressed, he admitted that... — dopo molte insistenze, ha ammesso che...
1) (push with hand, foot, object)2) (throng, push with body) [crowd, person] accalcarsi, premere3.to press oneself against — schiacciarsi contro [ wall]; stringersi a [ person]
- press on* * *[pres] 1. verb1) (to use a pushing motion (against): Press the bell twice!; The children pressed close to their mother.) premere, pigiare2) (to squeeze; to flatten: The grapes are pressed to extract the juice.) spremere3) (to urge or hurry: He pressed her to enter the competition.) spingere4) (to insist on: The printers are pressing their claim for higher pay.) insistere su5) (to iron: Your trousers need to be pressed.) stirare2. noun1) (an act of pressing: He gave her hand a press; You had better give your shirt a press.) stratta; stirata2) ((also printing-press) a printing machine.) stampatrice3) (newspapers in general: It was reported in the press; ( also adjective) a press photographer.) stampa4) (the people who work on newspapers and magazines; journalists: The press is/are always interested in the private lives of famous people.) stampa5) (a device or machine for pressing: a wine-press; a flower-press.) pressa, torchio•- pressing- press conference
- press-cutting
- be hard pressed
- be pressed for
- press for
- press forward/on* * *press (1) /prɛs/n.2 pressa; torchio; pressoio: a cider press, una pressa per fare il sidro; a wine press, un torchio per fare il vino; a trouser press, una pressa per dar la piega ai calzoni; uno stiracalzoni5 (= printing press) macchina da stampa; stampatrice; pressa a mano: to stop the presses, fermare le macchine (da stampa); ( di un libro) hot off the press, fresco di stampa; appena uscito6 stamperia; tipografia7 [uc] stampa; lo stampare; (fig.) recensione, critica: to get a good [a bad] press, avere una buona [una cattiva] stampa; The book is now in the press, il libro è in corso di stampa; to go to press, ( di libro) andare in stampa; ( di giornale) andare in macchina8 [u] (fig.) – the press, la stampa; i giornalisti: freedom of the press, libertà di stampa; the sporting press, la stampa sportiva19 calca; folla; ressa● press agency, agenzia di stampa (o d'informazione) □ press agent, agente pubblicitario; addetto stampa; press agent □ press attaché, addetto stampa ( d'ambasciata) □ ( ginnastica) press bar, barra per i pettorali ( di attrezzo multiuso) □ press baron, potente proprietario di giornali; magnate della stampa □ ( sport) press box, tribuna stampa ( allo stadio, ecc.) □ a press campaign, una campagna giornalistica □ press conference, conferenza stampa □ press corps, stampa accreditata □ press corrector, correttore di bozze □ press cuttings (o press clippings), ritagli di giornale □ (metall.) press forging, fucinatura alla pressa □ (polit.) press gallery, galleria della stampa □ press laws, leggi sulla stampa □ press mark, impronta del ferro da stiro ( su un abito, ecc.) □ (naut.) press of canvas (o of sail), forza di vele □ press officer, addetto stampa ( di una fiera campionaria, ecc.) □ press photographer, fotoreporter □ press proof, bozza di stampa □ press release, comunicato stampa □ press reporter, cronista □ press room ► pressroom □ press run, tiratura ( di un giornale) □ (polit.) press secretary, addetto stampa ( di un personaggio politico) □ (cinem.) press show, anteprima per la stampa □ press stud, bottone automatico; automatico □ ( arte) press view, presentazione alla stampa □ to make a full-court press, ( basket) fare pressing a tutto campo; (fig. USA) esercitare una pressione fortissima (su q.) □ ( di libro, ecc.) off the press, appena stampato; fresco di stampa □ to send to press, dare alle stampe.press (2) /prɛs/n.(stor.) arruolamento forzato● (stor.) press-gang ► pressgang.♦ (to) press (1) /prɛs/A v. t.1 premere; comprimere; calcare; pigiare; spingere; stringere: to press a button, premere un bottone (o un pulsante); to press the trigger, premere il grilletto; to press sb. 's hand, stringere la mano a q. ( in segno d'affetto); to press grapes, pigiare l'uva4 mettere (q.) alle strette; incalzare; importunare; sollecitare; urgere: to press the enemy forces hard, incalzare il nemico da presso5 insistere su; far accettare a forza; imporre l'accettazione di: to press one's claim, insistere in una rivendicazione; to press a question, insistere su una questione; to press a gift on sb., far accettare a forza un dono a q.; to press for an answer, insistere per avere una risposta; to press sb. for a decision, chiedere insistentemente a q. di decidere; to press one's opinion on sb., imporre la propria opinione a q.B v. i.1 affollarsi; accalcarsi; premere; spingere; incalzare; urgere: The rioters were pressing against the police, i rivoltosi s'accalcavano contro la polizia; Time presses, il tempo incalza (o stringe)2 stirarsi● to press st. home ► press home □ to press the button, premere il bottone; (fig.) dare il via; fare il primo passo.(to) press (2) /prɛs/v. t.* * *I 1. [pres]1)the press the Press + verbo sing. o pl. la stampa; in the press sui giornali; to get a good, bad press — fig. avere buona, cattiva stampa
2) (anche printing press) stampa f.3) (publishing house) casa f. editrice; (print works) tipografia f., stamperia f.4) (device for flattening) pressa f.5) (act of pushing) pressione f.to give sth. a press — esercitare una pressione su, schiacciare qcs
6) (with iron) stiratura f.to give sth. a press — dare una stirata o schiacciata a qcs
7) (crowd) pigia pigia m.2.modificatore [acclaim, criticism] della stampa; [ freedom] di stampa; [photo, photographer] per la stampa; [announcement, advertising] tramite la stampaII 1. [pres]to press sth. in — fare entrare o inserire qcs. premendo
to press sth. into — conficcare qcs. in [clay, ground]
to press sth. into sb.'s hand — mettere qcs. nella mano di qcn
2) (apply)to press one's nose against sth. — schiacciare il naso contro qcs.
to press sb. to one — stringere qcn. a sé
to press sb. to do — spingere qcn. a fare
to press sb. into doing — esortare qcn. a fare
2.when pressed, he admitted that... — dopo molte insistenze, ha ammesso che...
1) (push with hand, foot, object)2) (throng, push with body) [crowd, person] accalcarsi, premere3.to press oneself against — schiacciarsi contro [ wall]; stringersi a [ person]
- press on -
19 sign
1. noun2) (Astrol.)sign [of the zodiac] — [Tierkreis]zeichen, das; Sternzeichen, das
what sign are you? — welches Tierkreiszeichen od. Sternzeichen bist du?
3) (notice) Schild, das[direction] sign — Wegweiser, der
[advertising] sign — Reklameschild, das; Reklame, die; (illuminated, flashing) Leuchtreklame, die
danger sign — (lit. or fig.) Gefahrenzeichen, das
4) (outside shop etc.) see academic.ru/67219/signboard">signboardthere is little/no/every sign of something/that... — wenig/nichts/alles deutet auf etwas (Akk.) hin od. deutet darauf hin, dass...
show [no] signs of fatigue/strain/improvement — etc. [keine] Anzeichen der Müdigkeit / Anstrengung / Besserung usw. zeigen od. erkennen lassen
the carpet showed little/ some sign[s] of wear — der Teppich wirkte kaum/etwas abgenutzt
as a sign of — als Zeichen (+ Gen.)
at the first or slightest sign of something — schon beim geringsten Anzeichen von etwas
2. transitive verbthere was no sign of him/the car anywhere — er/der Wagen war nirgends zu sehen
1) (write one's name etc. on) unterschreiben; [Künstler, Autor:] signieren [Werk]2)sign one's name — [mit seinem Namen] unterschreiben
3. intransitive verbsign oneself R. A. Smith — mit R. A. Smith unterschreiben
(write one's name) unterschreibensign for something — (acknowledge receipt of something) den Empfang einer Sache (Gen.) bestätigen
Phrasal Verbs:- sign off- sign on- sign out- sign up* * *1. noun1) (a mark used to mean something; a symbol: is the sign for addition.) das Zeichen2) (a notice set up to give information (a shopkeeper's name, the direction of a town etc) to the public: road-sign.) das Schild3) (a movement (eg a nod, wave of the hand) used to mean or represent something: He made a sign to me to keep still.) das Zeichen4) (a piece of evidence suggesting that something is present or about to come: There were no signs of life at the house and he was afraid they were away; Clouds are often a sign of rain.) das Anzeichen2. verb1) (to write one's name (on): Sign at the bottom, please.) unterschreiben2) (to write (one's name) on a letter, document etc: He signed his name on the document.) unterschreiben3) (to make a movement of the head, hand etc in order to show one's meaning: She signed to me to say nothing.) bedeuten mit•- signboard- signpost
- sign in/out
- sign up* * *[saɪn]I. nto make the \sign of the cross sich akk bekreuzigena rude \sign eine unverschämte Gesteto give/make a \sign to sb jdm ein Zeichen geben/machendanger \sign Gefahrenschild ntstop \sign Stoppschild ntplus \sign Pluszeichen ntthe \sign of Leo das Sternzeichen des Löwenthe children's restlessness is a \sign that they're getting bored die Unruhe der Kinder ist ein Zeichen dafür, dass ihnen langweilig wird; (trace) Spur f; of an animal Fährte fthe search team could not find any \sign of the climbers die Suchmannschaft konnte keine Spur der Kletterer finden\sign of life Lebenszeichen nta \sign of the times ein Zeichen nt der Zeita sure \sign of sth ein sicheres Zeichen für etw akkto read the \signs die Zeichen erkennento show \signs of improvement Anzeichen der Besserung erkennen lassen [o zeigenII. vt1. (with signature)▪ to \sign sth etw unterschreiben; contract, document etw unterzeichnen; book, painting etw signierenhe \signed himself ‘Mark Taylor’ er unterschrieb mit ‚Mark Taylor‘\sign your name on the dotted line unterschreiben Sie auf der gestrichelten Linieto \sign a ceasefire einen Waffenstillstand unterzeichnento \sign a cheque einen Scheck unterzeichnento \sign a letter einen Brief unterschreiben [o form unterzeichnen]to \sign a register sich akk eintragen2. (employ under contract)▪ to \sign sb athlete, musician jdn [vertraglich] verpflichten3. (gesticulate)▪ to \sign sb to do sth jdm ein Zeichen machen, etw zu tunhe \signed the waiter to bring him another drink er machte dem Kellner ein Zeichen, ihm noch einen Drink zu bringen4. (in sign language)▪ to \sign sth etw in der Gebärdensprache ausdrücken5.▶ \signed, sealed and delivered unter Dach und FachIII. vi1. (write signature) unterschreiben2. (accept)to \sign for a delivery eine Lieferung gegenzeichnen4. (make motion) gestikulieren▪ to \sign to sb jdm ein Zeichen geben* * *[saɪn]1. n1) (with hand etc) Zeichen nthe nodded as a sign of recognition —
he gave or made me a sign to stay — er gab mir durch ein Zeichen zu verstehen, ich solle bleiben
2) (= indication MED) Anzeichen nt (of für, +gen); (= evidence) Zeichen nt (of von, +gen); (= trace) Spur fa sure/good/bad sign — ein sicheres/gutes/schlechtes Zeichen
it's a sign of the times — es ist ein Zeichen unserer Zeit
it's a sign of a true expert — daran erkennt man den wahren Experten
at the slightest/first sign of disagreement — beim geringsten/ersten Anzeichen von Uneinigkeit
there is no sign of their agreeing — nichts deutet darauf hin, dass sie zustimmen werden
he shows signs of doing it — es sieht so aus, als ob er es tun würde
the rain showed no sign(s) of stopping — nichts deutete darauf hin, dass der Regen aufhören würde
he gave no sign of having heard — er ließ nicht erkennen, ob er es gehört hatte
there was no sign of him/the book anywhere — von ihm/von dem Buch war keine Spur zu sehen
2. vt1)he signs himself J.G. Jones — er unterschreibt mit J. G. Jones
to sign the guest book — sich ins Gästebuch eintragen
3) football player etc unter Vertrag nehmen, einstellen4) (= use sign language in) programme, performance in die Gebärdensprache übersetzen3. vi1)(= signal)
to sign to sb to do sth — jdm ein Zeichen geben, etw zu tun2) (with signature) unterschreibenFellows has just signed for United — Fellows hat gerade bei United unterschrieben
3) (= use sign language) die Gebärdensprache benutzen* * *sign [saın]A s1. a) Zeichen n, Symbol n (beide auch fig)2. (Schrift)Zeichen n4. Zeichen n, Wink m:give sb a sign, make a sign to sb jemandem ein Zeichen geben5. Zeichen n, Signal nsigns of fatigue Ermüdungserscheinungen;a sign of illness ein Krankheitszeichen;give no sign of life kein Lebenszeichen von sich geben;show only faint signs of life nur schwache Lebenszeichen von sich geben;make no sign sich nicht rühren;the signs of the times die Zeichen der Zeit;there was not a sign of him von ihm war (noch) nichts zu sehen;all the signs are that … alles deutet darauf hin, dass …7. Kennzeichen n8. (Verkehrs- etc) Schild n, (-)Zeichen nsigns and wonders Zeichen und WunderB v/tb) sich eintragen in (akk):sign the visitors’ book2. mit seinem Namen unterzeichnen4. auch sign on ( oder up) (vertraglich) verpflichten, unter Vertrag nehmen (beide a. SPORT), anstellen, SCHIFF anheuern5. REL das Kreuzzeichen machen über (akk oder dat), segnen6. jemandem bedeuten ( to do zu tun), jemandem seine Zustimmung etc (durch Zeichen oder Gebärden) zu verstehen gebenC v/i1. unterschreiben, -zeichnen:she brought him a letter to sign sie brachte ihm einen Brief zur Unterschrift;2. WIRTSCH zeichnen3. Zeichen geben, (zu)winken ( beide:to dat)we sign off at 10 o’clock Sendeschluss ist um 22 Uhr5. sign ina) sich (in eine Anwesenheitsliste etc) eintragen,b) einstempelna) (seine Rede) schließen,c) sich zurückziehen, aussteigen umg7. sign outb) ausstempeln8. auch sign on ( oder up) sich (vertraglich) verpflichten ( for zu), (eine) Arbeit annehmen, SCHIFF anheuern, MIL sich verpflichten ( for auf 5 Jahre etc):the player signed on for two years der Spieler unterschrieb einen Zweijahresvertrags. abk2. section3. see s.4. series5. set7. sign8. signed gez.9. singular Sg.10. son* * *1. noun1) (symbol, gesture, signal, mark) Zeichen, das2) (Astrol.)sign [of the zodiac] — [Tierkreis]zeichen, das; Sternzeichen, das
what sign are you? — welches Tierkreiszeichen od. Sternzeichen bist du?
3) (notice) Schild, das[direction] sign — Wegweiser, der
[advertising] sign — Reklameschild, das; Reklame, die; (illuminated, flashing) Leuchtreklame, die
danger sign — (lit. or fig.) Gefahrenzeichen, das
4) (outside shop etc.) see signboardthere is little/no/every sign of something/that... — wenig/nichts/alles deutet auf etwas (Akk.) hin od. deutet darauf hin, dass...
show [no] signs of fatigue/strain/improvement — etc. [keine] Anzeichen der Müdigkeit / Anstrengung / Besserung usw. zeigen od. erkennen lassen
the carpet showed little/ some sign[s] of wear — der Teppich wirkte kaum/etwas abgenutzt
as a sign of — als Zeichen (+ Gen.)
at the first or slightest sign of something — schon beim geringsten Anzeichen von etwas
2. transitive verbthere was no sign of him/the car anywhere — er/der Wagen war nirgends zu sehen
1) (write one's name etc. on) unterschreiben; [Künstler, Autor:] signieren [Werk]2)sign one's name — [mit seinem Namen] unterschreiben
3. intransitive verbsign oneself R. A. Smith — mit R. A. Smith unterschreiben
(write one's name) unterschreibensign for something — (acknowledge receipt of something) den Empfang einer Sache (Gen.) bestätigen
Phrasal Verbs:- sign off- sign on- sign out- sign up* * *n.Hinweistafel f.Schild -er n.Symbol -e n.Vorzeichen n.Wert -e m.Zeichen - n. v.unterschreiben v.unterzeichnen v. -
20 exposure
сущ.1)а) общ. подвергание какому-л. внешнему воздействию (напр., выставление под дождь, на солнце, подвергание воздействию вредных веществ и т. п.)See:б) общ. незащищенность (напр., от опасностей, риска потери дохода, финансового риска и др.); подверженность, уязвимость (какому-л. воздействию)в) фин. риск; подвергание (финансовому) риску (возможности потери дохода или имущества в результате вложения средств в различные активы)See:business operation exposure, economic exposure, exchange rate exposure, financial risk, gross exposure, long exposure, market exposure 1), net exposure, short exposureг) страх. риск* (единица измерения, используемая страховщиками для оценки объемов страхования; соответствует одному застрахованному объекту, напр., в автомобильном страховании каждый застрахованный автомобиль представляет собой один риск; при расчете ряда показателе может также определяться как один объект, страховой полис на который действовал в течение определенного периода, напр., как один автомобиль, страховой полис на который действовал в течение отчетного года)See:д) марк. покрытие, охватSee:advertising exposure 1), 3)2)а) общ. появление на публике [на экране телевизора и т. п.\]A politician seeks a lot of exposure. — Политик стремится как можно чаще появляться на публике.
See:б) общ. демонстрация, выставление на показ (чего-л. в нормальном состоянии скрытого)The exposure of his anger was shocking. — Его озлобленность шокировала.
в) общ. разоблачение (раскрытие секретной или скандальной информации о ком-л.); выведение на чистую воду; дискредитацияEven after his prison term for rape and his subsequent exposure as an ordinary fighter, Tyson still fascinates the public. — Даже после тюремного срока, полученного за изнасилование, и последующей дискредитации в качестве обычного боксера, Тайсон продолжает вызывать восхищение у публики.
3) общ. контакт, соприкосновение, непосредственное общениеI was lucky enough when I was quite young to have an exposure to computers. — Мне повезло: еще совсем молодым я познакомился с компьютерами.
See:
* * *
"сумма под риском": 1) риск потенциальных убытков: максимальная сумма, которую банк может потерять в результате банкротства контрагента, изменения валютного курса, процентных ставок; см. at risk; 2) суммарный объем кредита, выданного одному заемщику; 3) риск, который несет банк при кредитовании счета клиента до получения средств от плательщика; 4) реклама товаров и услуг, "открытие" их для рынка и потребителей.* * *общая сумма задолженности; лимит (страновой, отраслевой и т. п.), риск; степень риска; сумма обязательств; участие (в гарантиях, инвестициях, кредитовании. . Словарь экономических терминов .* * *физический контакт лица со средством распространения рекламы или с рекламным сообщением-----
См. также в других словарях:
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